Style & Function

Five tips to think about when it’s time to start wearing ‘normal’ bras following a breast enlargement or reduction.

Of all the different types of bras on the market today, those with side support are perhaps not the best known. Nevertheless, we think they ought to be in every woman’s wardrobe. Here’s why we love side support so much. 

Do you have a bra that constantly digs in at the sides? Not only is this uncomfortable and irritating, it can also be painful! Here are six smart tips to stop your bra chafing at the sides.

A lot happens to the breasts over the years. They change with weight changes, pregnancy and breastfeeding as well as the menopause. Here we take a closer look at how to find the best bra models when you’re going through the menopause and for the years that follow.

Do you know which colour bra is least visible under white garments? It’s not white, beige or brown. In this blog entry we take a closer look at how underwear affects the outer appearance of your everyday clothes.

Wonderful breasts of all shapes and sizes – wide or slender, long or short, full or less full, shallow or projected, close or side set. When we talk about bra fit, there is great focus on cup and band size, but did you know that the shape and placement of the breasts also affect the fit? Here are our suggestions on how to choose the right bra model to fit your breasts.

The choice of a bra is highly personal. Do you choose the bra because you love the look of it or because it feels so comfortable? Maybe style and looks don’t matter as much, maybe you prefer one with functional features. We have listed the most common bra archetypes and picked a top bra choice for each persona. Which one are you?

Bras can sometimes feel warm for various reasons, perhaps because of the time of year, the menopause, medication or some other cause. Whatever the reason, there’s a solution. Here’s what you should look for in a bra or underwear so they don’t make you feel even warmer.

During the warm months of the year or during the menopause, it’s nice to wear cooler garments. Our best suggestion for dressing to stay cool is to start underneath, i.e. with the right kind of undergarments. It can really make a difference. Here, we take a closer look at something many don’t know exists – undergarments that cool the skin.

Sometimes the thing that shouldn’t happen does. Your underwire breaks. Here we’ll go through why it happens, what you can do about it and what we as manufacturers are doing to stop it from happening.

One of the most common bra problems for many women is how the shoulder straps insist on slipping down. So today we’ll provide tips on what you can do to ensure that they stay where they are meant to.  

It’s an issue millions of women are familiar with, but that not many talk about. Swelling breasts. Here’s what to look for in a bra when your breast size fluctuates.

Some bra cups give the bust a pointed shape, while others gives it a round shape, but how do you know which bras do what? Here are the tricks you need to know to decide what shape a bra will give your bust before you’ve even tried it.

Wing, Apex and leotard back. Did you know that if you take a bra apart it consists of about 35 pieces and 60 seams – all with their own functions. The cups and shoulder straps may be best known, but do you know about the other parts of a bra and what they do? Here is the anatomy of a bra.

Cotton is a popular natural material that is durable, breathable and feels oh so comfortable against the skin. But why aren’t our cotton bras made of 100% cotton?

It’s doubtful whether a bra can be more comfortable and practical than Miss Mary’s bras made from the Keep Fresh material. But what is it that makes this material so unique?

An ordinary bra provides support for the bust, but different models do so to different degrees. For an active life it can therefore be good to also have an activity bra. But what is the difference between an activity bra and a sports bra and what should you think about when you’re looking for the perfect activity bra?

The first thing many women do when they step inside the door at home is to take off their bra. But should a bra really be so uncomfortable that you don’t want to wear it? No, absolutely not. A bra that fits perfectly should never feel uncomfortable. So, today we’re going to go through how a bra should NOT fit and how to fix the problem.

It’s not unusual for an underwired bra to have a raised bottom edge at the front. Why is that? Is it an aesthetic choice or does it serve a function?

So, how many bras do you really need? Just as with your basic wardrobe, it’s a good idea to also give some extra thought to what is in your lingerie drawer. Just a few bra types will go a long way when building up and planning your bra wardrobe. Here are five different types of bras that we think should be represented in every woman’s wardrobe and that cover most needs and occasions.

FLEXIBLE AND FUNCTIONAL FOR EVERYDAY WEAR

A T-shirt bra is the perfect basic garment in your undergarment wardrobe and one of the most popular types of bra. But what really is a T-shirt bra? And is there any difference between a contour bra, a moulded bra and a T-shirt bra? We are going to clarify the terms.

A bra with a padded cup that doesn’t become hot and sweaty. Does that exist? Absolutely. With a spacer bra you don’t need to compromise on design, comfort or function.

The choice of a moulded cup or one with seams is more than just a question of preference and taste. Both variants have a place in a woman’s bra wardrobe, but they also have different properties that make them particularly suited to different occasions and body types. We will go through the advantages and disadvantages of both.